Tag Archives: Digital Marketing

TV Advertising – Its Not Dead Yet

                      I’ve read how TV is a less relevant marketing channel in this digital age, but I am seeing evidence to the contrary.  As recently as this May during the 2017 Upfront, there were reports claiming while 31% of overall marketing investments are with digital […]

Favorite Brand Videos of 2014

My marketing team and I are big fans of videos that really talk to Mom.  As we start our planning for 2015, I pulled together some of my favorite brand videos from 2014.  I hope you enjoy them as much as I did. Hardest Job – From American Greetings Mothers Day Cards –Great creative and […]

Confessions of a SXSW Rookie

When I was invited to speak on a panel at SXSW (South by Southwest) I jumped at the chance.  First, I love the panel topic – the future of mobile and retailing.  My co-panelists and I could wax on about the subject endlessly.  The guys from Checkpoints, Savvy Shopper, and Levis, taught me a lot […]