Monthly Archives: June 2009

Hey, Can I Talk To Your Mom?

We all know the response on the other end of the line. If Mom didn’t get to see the caller ID before junior picked up, she’s whispering “who is it?” If it’s someone she wants to talk to, she takes the phone. If she’s just not in the mood for that person, it’s the shake […]

Selling Smart Play To Mom

I’ve spent the last 7 years as the CMO of a company that makes and markets electronic educational toys, and I’ve noticed that there are two prevailing mindsets when mom is engaged in this category. She is either fueling a child’s passion who loves learning, or she is trying to encourage her child where she […]