Category Archives: Toys

Mobile Toys Shopping with QR codes?!

This has been one of my favorite projects this year.  We have taken the Toy Team’s favorite toys, put them on billboards, and displayed them in places where it may be easier for people to shop.  Waiting at the airport?  Waiting for the bus?  Waiting for tickets at the theatre?  We just made it a […]

Favorite Toys of The Season

The holiday shopping season is underway, and some clear winners are starting to emerge from the toy aisles.  I am delighted to see some familiar faces take the spot light  – Minnie Mouse  and Elmo are topping the list for the preschool toys!  Not too surprising, educational toys are also a hit this year.  The […]

Hot Toys for the Season with Rico Rodriguez

It was great fun in NYC this week with Rico Rodriguez announcing our Kmart Fab 15 – the hottest toys for the holidays.  After he appeared to announce our list on Fox and Friends, we got to talk to the media and an amazing group of Bloggers down in SoHo.  Post the event, it was […]

Boy Movie Bonanza? Moms Just Aren’t Buying It!

The toy world was poised for the blockbuster Spring and Summer for boys toys.  Come on, with Thor, Pirates of the Caribbean 4, Green Lantern, Pixar’s Cars 2, Transformers 3, and Captain America, the deck was stacked for success – right?  So where are those headlines of record sales?  As it turns out, neither the […]

Go Play Outside! Mama Says So!

It’s 80 degrees in the Chicago area and its still only April!  This is tantamount to a national holiday.  We’ve busted out the shorts and tees and everyone is outside enjoying the weather – well, almost everyone.  I have the bevvy of sulky tween girls hanging here who are “bored” and “will maybe just watch a […]

Barbie and Ken Back Together Again!

Have you heard the news?  Ken and Barbie are back together!  They’ve been broken up since 2004, and I’ve been worried that she may never find love again.   I kind of had a feeling things were heating up again when they appeared in Toy Story 3 together this summer.  Well, this seals it!  Ken asked […]

Toy Fair – 2011 Toys for Boys

I’m back from New York Toy Fair with the scoop on the properties, toys and trends that will take over our children in 2011!  For boys this year its all about movies, action figures, cars, construction and weapons to use against sisters.  If you have a little boy, be prepared for a movie line up […]

Top Toys For The Season

Julia talks Fab 15 in-studio with WJBK from Julia Fitzgerald on Vimeo. I  had the opportunity to appear on FOX2 News in Detroit earlier this week to talk about the Fab 15 – the hottest toys of the season.  While it was nice to talk toys with Kam, it was really fun to shoot up […]

The Power of Play

Even though I have been in the toy industry for years, I was reminded lately about the importance of play.  According to the experts who have been studying child behavior for years, play is the primary way that kids learn how to socialize, imagine, create and think for themselves.  Play also serves as a way […]

Fab 15 Toy List with Rico in NYC!

Last Friday I had the good fortune to announce the Fab 15 Toys list in NYC with Rico Rodriguez.  We started the morning in Times Square where we talked on camera (and on the big Times Square Billboards!) about the toy selections, and then Rico announced them all one by one.  We had a great […]