Category Archives: social media

My 4 New Millennial Media Lessons

Over the holidays I spent some quality (and quantity) time with my teenagers and I  learned some millennial media lessons – but as a user and not just as a trend observer.  My top 4 media lessons? 1) Binge watching shows – why wade through commercials or wait 7 days for the next installment of a […]

Favorite Brand Videos of 2014

My marketing team and I are big fans of videos that really talk to Mom.  As we start our planning for 2015, I pulled together some of my favorite brand videos from 2014.  I hope you enjoy them as much as I did. Hardest Job – From American Greetings Mothers Day Cards –Great creative and […]

Facebook Makes it Harder For Brands To Reach Mom

Its official.  Facebook has killed organic reach for brands.  So all of those hard earned “likes” are mostly useless.  Really, I don’t know if I should laugh or cry.  As an FB user in my personal life,  I don’t mind losing some of the ads that creep into my feed.  As a marketer, I harrumph […]