Category Archives: advertising

TV Advertising – Its Not Dead Yet

                      I’ve read how TV is a less relevant marketing channel in this digital age, but I am seeing evidence to the contrary.  As recently as this May during the 2017 Upfront, there were reports claiming while 31% of overall marketing investments are with digital […]

Olympic Mom Marketing

My family is all about the Olympics.  From the opening ceremony, through the competitions and background stories, and the Olympic commercial breaks – we watch more TV during these 2 weeks than we do the rest of the year.  So even though we are only a couple of days in – I already have my […]