Category Archives: Educational Toys

The Power of Play

Even though I have been in the toy industry for years, I was reminded lately about the importance of play.  According to the experts who have been studying child behavior for years, play is the primary way that kids learn how to socialize, imagine, create and think for themselves.  Play also serves as a way […]

Selling Smart Play To Mom

I’ve spent the last 7 years as the CMO of a company that makes and markets electronic educational toys, and I’ve noticed that there are two prevailing mindsets when mom is engaged in this category. She is either fueling a child’s passion who loves learning, or she is trying to encourage her child where she […]